Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.

Maurice Saatchi
Some Similar Quotes
  1. You have killed my love. You used to stir my imagination. Now you don't even stir my curiosity. You simply produce no effect. I loved you because you were marvelous, because you had genius and intellect, because you realized the dreams of great poets and... - Oscar Wilde

  2. But spontaneity is not by any means a blind, disorderly urge, a mere power of caprice. A philosophy restricted to the alternatives of conventional language has no way of conceiving an intelligence which does not work according to plan, according to a one-at-a-time order of... - Alan W. Watts

  3. I didn't set out to discover a truth. I was actually sent to the Outer Fringes to conduct a chair census and learn some humility. But the truth inevitably found me, as important truths often do, like a lost thought in need of a mind. - Jasper Fforde

  4. It is not that I'm so smart. But I stay with the questions much longer. - Albert Einstein

  5. It is one thing to be clever and another to be wise. - George R.r. Martin

More Quotes By Maurice Saatchi
  1. Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.

  2. Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.

  3. America was born out of a desire for self-determination, a longing for the human dignity that only independence can bring.

  4. True Americanism is practical idealism. Its aims, instead of being materialistic and mechanical, are idealistic to the point of being Utopian. In this way, the U.S. can provide and express ideals that strike a chord in humans everywhere - a declaration of independence on behalf...

  5. It's my view that human dignity - an attribute which for years has been taken by the Left in British politics - resides in fact in Tory values of independence, individuality and self determination.

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